With the advent of AI-generated images, distinguishing between fabricated and real images has become increasingly difficult. Camera manufacturer Leica is trying to combat this problem with the release of its latest camera, the Leica M11-P.
On Thursday, Leica was dropped Leica M11-Pthe world’s first camera with content credentials, which enables an image to include detailed metadata at the point of capture and essentially acts as a verification stamp for the image.
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Metadata includes details such as camera make and model, who took the photo, and when and how the photo was taken, as shown in the image below.
Each image will have its own digital signature that can be easily used to verify the authenticity of images on the Content Credentials website or the Leica FOTOS app, according to the release.
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“The launch of the Leica M11-P will further CAI’s goal of enabling photographers everywhere to attach content credentials to their images at the point of capture, creating a chain of authenticity from camera to cloud and enabling photographers to maintain a degree of control over their artwork,” said Santiago. Leon, Head of Advocacy and Education at the Content Authenticity Initiative (CAI): “Story and Context.”
If the user doesn’t want to participate and prefers to use the camera as they would any other device, the content credentials feature works on a subscription basis.
Secure metadata complies with the CoaliIon for Content Provenance and Authenticity (C2PA) standard, a joint development organization bringing together CAI led by Adobe and Project Origin, a Microsoft and BBC-led initiative focused on tackling misinformation in digital news.
According to the C2PA website, the organization is committed to building “a comprehensive open technology standard to provide publishers, creators, and consumers with optional and flexible ways to understand the authenticity and provenance of different types of media.”
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In addition to the content credentials feature, the camera comes with other specifications that make it a compelling buy, including a 60MP BSI CMOS sensor, Triple Resolution technology, a Maestro-III processor, and 256GB of internal memory.
The Leica M11-P will retail for €8,950, roughly $9,461, and will be available at retail. Available globally In all Leica online stores and authorized dealers, starting today.