Every major tech company has developed or adopted an AI model to keep up with trends, with Apple being the major exception. However, it seems that Apple is preparing to fight back and will finally join the AI arms race.
Over the weekend, Bloomberg analyst Mark Gurman shared his predictions, thoughts and findings on Apple’s AI efforts, including what technology Apple is working on and where to expect it.
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Gorman previously reported that Apple built its own large language model (LLM) called Ajax and released an internal “Apple GPT” to test the LLM’s functionality.
These efforts, along with other AI projects led by Apple Vice Presidents John Gianandrea and Craig Federighi, have put the company on track to spend about $1 billion annually, according to the report.
Giannandrea, who leads the machine learning and AI strategy, is overseeing the development of core technology for the new AI system, including a new and improved Siri, which could be ready as early as next year, according to the report.
On the software front, Federighi is leading the development of a new AI-powered iOS system, which will improve various app experiences, including iMessage and Siri.
Finally, Eddy Cue, Apple’s senior vice president of Services, is working to integrate AI into Apple apps, including Apple Music, Pages, Keynote, and more, according to the report.
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The updates will closely resemble features found in existing AI-infused apps like Spotify’s auto-generated playlists, Microsoft Word’s AI-powered writing tools, and PowerPoint’s automatic slide deck generation.
If Apple follows its past track record, it will wait to enter the AI arms race until it has highly efficient technology that makes it competitive enough to overtake its competitors.